About Us

Our mission is to help people thrive when they are vulnerable.

Quality of life, starts with quality of food.

The Pure Food Co

Our Story

We started the Pure Food Co after Sam, one of our founders, had to watch a family member’s illness make it impossible for him to eat. The emotional impact of this set off a journey to uncover how other people with such challenges cope.

Our research revealed that too many people were also struggling to enjoy food and were, therefore, not getting the nutrition they need. In fact, almost a quarter of older people are malnourished, meaning they are more frail, less independent and too often unhappy.

Our mission is to reclaim the true value of food by creating delicious food that will help people thrive when they are at their most vulnerable.

We believe that everyone should have access to nutritious and delicious food – no matter their age, diet requirements or health conditions.

Our Food

Our recipes, created by an experienced Chef, have beautiful flavours, delicious aromas and vibrant colours. We source our fresh foods locally - beef from Taupo, broccoli from Hawkes Bay, Pumpkin from Gisborne.

We then blend the fresh food with natural, plant-based nutrition, to provide extra bioavailable nutrition. The result is a variety of delicious foods that are full of flavour, packed with nutrition and easy to swallow.

Our customers have not only experienced improved health but also improved quality of life – they deserve the very best, and it starts with food!

The Pure Food Co