The Digestible Science of It All
The world has a huge R&D challenge
Hundreds of millions of people, many of which are older people, are not getting the nutrition they need.
Not any more. After comprehensive research with a wide range of NZ consumers, clinicians, carers and people working in healthcare, the Pure Foods’ team developed the solution.
Breakthrough technology and a significant bit of kiwi ‘can do’ attitude solved the problem in style by taking natures best food, and making it more nutritious.
Older people need 25% more protein
A study released in 2017 showed that 25% of older people are malnourished and 35% are at risk of malnutrition(1).
Nutrient requirements increase for older people as their ability to eat reduces dietary intake and ageing reduces the body’s ability to utilise nutrients.
The consequences aren’t simply weight-loss. They include a wide range of outcomes: lowered immunity, more falls, less independence, and a significantly reduced quality of life.
So creating a product that has greater nutritional quality, made from fresh, local ingredients, without unwanted additives was really key.
But food is one of life’s joys
When we take this innovative product to some pretty tough taste testers, their reactions are awesome. Eyes light up and they have huge smiles on their faces.
Food has the ability to bring immense joy to people's lives. Or as our Pure Foodie Nana Pat simply puts it, ""Beeaaautiful. It makes you want to stand up & jump about!"
The most rewarding aspect has been seeing our Pure Foods menu in action. We work with aged care sites to measure the benefits for those eating our meals.
Our research has shown to increase the overall health and happiness of people eating Pure Food, including more independence, less falls, fewer hospital stays.
A life-changing alternative for people who need it
At The Pure Food Co we blend of fresh, local food & natural, plant-based nutrition to create fortified food for healthy ageing.
Whether you are a large institution or family member caring for a loved one, you can contact us at The Pure Food Co to talk about how we can help you improve someone’s life.
Our team are always available to help. Whether it’s for individual orders or larger foodcare consultation.
A selection of our foods are readily available to buy online and have delivered to you around NZ.