The digestible science of it all.

The digestible science of it all

The world of soft food has had a huge R&D challenge. Millions of people, for diverse reasons, need food that is safe for easy swallowing, chewing and digestion. Many also need food that is nutritionally dense, so when they can only eat small amounts they get the maximum nutritional benefit. The problem was that traditional modification of food produced a pretty unappetising result. The process compromises texture and flavour, with a colourless end result that means people being served it lose their appetites, refuse meals and end up suffering serious nutritional deficits.

Not any more. After a comprehensive needs assessment with a wide range of NZ consumers, clinicians, carers and people working in aged care and healthcare, the Pure Foods’ team developed the solution. Breakthrough technology and a significant bit of kiwi ‘can do’ attitude solved the problem in style. The Pure Food production process delivers a triumph of taste and texture - nutritious, natural and with all the glorious colour of the food appetisingly intact.

Why nutritional content matters so much

There are serious levels of malnutrition in individuals requiring soft food diets – A recent study found a quarter of older people living independently in the community, or newly-admitted to hospital or residential care, were malnourished with a further 35 per cent deemed at high risk. This creates a serious challenge for all care providers and enormous distress for family members. The consequences aren’t simply weight-loss. They include a wide range of outcomes: lowered immunity, poor wound healing, greater risk of pressure injuries, as well as a significantly reduced quality of life. So creating a product that has greater nutritional quality without unwanted additives was really key. At present, the all-too-common answer is to rely on supplements, when we believe that a 'food first' approach has massive benefits for sustainable nutrition and general well being. But making something healthy was only the first step – it needed to taste great too.

The opinions that matter

When we took this innovative product to some pretty tough taste testers, their reactions were awesome.  What’s so cool about people who need better food is that they often have a very straightforward way of telling you what they think. Seeing someone break into a big smile or simply spit food out are very clear indicators of whether you have it right or not. One of the reasons we have a big range and keep expanding it is that not everyone likes the same things. One lovely resident gave us a very clear view on her take on fish – but she loved the lamb and chicken. When you have a good range, you can give some power back to the person. Their reaction tells you what they think tastes good. You can respond to their taste with alternatives

The research

The most rewarding aspect has been seeing our Pure Foods menu in action. We work with groups to measure the benefits for those eating our meals.


Aged care study: Previously, less than 38% of all aged care residents on soft texture foods in this location were maintaining their weight. After changing to a programme with Pure Foods, 77% of those people regained weight within weeks and sustained their weight gains beyond 4 months.


The real value equation?
Better food = better quality of life.

The benefits Pure Food brings to the table

Increases the overall health and happiness of people needing soft texture food.

  • Saves food preparation time & prevents waste.
  • Reduces cost of care.
  • Happier care givers.
  • Guaranteed texture & quality control in the form of natural meals, made from locally sourced ingredients.
  • Naturally nutritionally-fortified to ensure optimal dietary intakes, support reduction in risk of malnutrition and improved long-term maintenance of healthy weight.
  • A complete and varied menu of appetising recipes (beautiful flavours, delicious aromas, vibrant colours).
  • Single and multi-serve portions ensuring cost-efficiency, whilst maximising meal choice and flexibility.
  • Enthusiastically endorsed by experienced nutritionists and clinicians – and our taste testing Pure Food eaters.

Know someone who needs better foodcare?

Whether you are a large institution or family member caring for a loved one, you can contact us at the Pure Food Co. to talk about how we can help you improve someone’s life. Our team are always available to help. Whether it’s for individual orders or larger foodcare consultation.

A selection of our foods are readily available to buy online and have delivered to you.